Clueless Clothing
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Privacy Policy

Updated at: May 8th, 2024

Clueless Clothing ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how your personal information is collected, used, and disclosed by Clueless Clothing.

This Privacy Policy applies to our app, and its associated subdomains (collectively, our "Service") alongside our application, Clueless Clothing. By accessing or using our Service, you signify that you have read, understood, and agree to our collection, storage, use, and disclosure of your personal information as described in this Privacy Policy and our Terms of Service. This Privacy Policy was created with Termify.

Definitions and key terms

To help explain things as clearly as possible in this Privacy Policy, every time any of these terms are referenced, are strictly defined as:

  • Cookie: small amount of data generated by a website and saved by your web browser. It is used to identify your browser, provide analytics, remember information about you such as your language preference or login information.
  • Company: when this policy mentions "Company," "we," "us," or "our," it refers to Clueless Creations LLC, that is responsible for your information under this Privacy Policy.
  • Country: where Clueless Clothing or the owners/founders of Clueless Clothing are based, in this case is United States of America
  • Customer: refers to any person who downloads, installs, or uses the Clueless Clothing app to manage their personal wardrobe and outfit planning.
  • Device: any internet connected device such as a phone, tablet, computer or any other device that can be used to visit Clueless Clothing and use the services.
  • IP address: Every device connected to the Internet is assigned a number known as an Internet protocol (IP) address. These numbers are usually assigned in geographic blocks. An IP address can often be used to identify the location from which a device is connecting to the Internet.
  • Personnel: refers to those individuals who are employed by Clueless Clothing or are under contract to perform a service on behalf of one of the parties.
  • Personal Data: any information that directly, indirectly, or in connection with other information — including a personal identification number — allows for the identification or identifiability of a natural person.
  • Service: refers to the service provided by Clueless Clothing as described in the relative terms (if available) and on this platform.
  • Third-party service: refers to advertisers, contest sponsors, promotional and marketing partners, and others who provide our content or whose products or services we think may interest you.
  • App/Application: Clueless Clothing app, refers to the SOFTWARE PRODUCT identified above.
  • You: a person or entity that is registered with Clueless Clothing to use the Services.

What Information Do We Collect?

We collect information from you when you use our app, create an account, subscribe to our service, or interact with our features. The information we collect includes:

  • Account Information: Email address, username, and password
  • Wardrobe Data: Photos of your clothing items, tags and categories you assign to items, notes about your clothing, and any other details you choose to add about your wardrobe
  • Outfit Planning Data: Weekly outfit plans, daily outfit selections, outfit preferences, event-based outfit planning, and any edits or adjustments you make to outfit recommendations
  • AI Interactions: Conversations with our AI stylist (Chi), questions you ask about styling, outfit feedback requests (FitChecks), and any preferences you share during these interactions
  • Location Information: Your approximate location (city-level) for weather-aware outfit recommendations. We use this to provide relevant weather-based suggestions but do not store precise location data
  • Usage Data: How you interact with the app, features you use, and analytics to help us improve the service
  • Subscription Information: Subscription status, billing information (processed through Apple or Google payment systems), and subscription tier (free or premium)

We also collect information from mobile devices for core app functionality. These permissions are optional and you can deny them, though some features may be limited:

  • Camera: To take photos of your clothing items directly in the app. You can safely deny camera permissions and upload photos from your gallery instead.
  • Photo Gallery: To access and upload photos of your clothing from your device's photo library. You can safely deny photo gallery access, though you'll need to use the camera to add wardrobe items.
  • Location (optional): For weather-aware outfit recommendations. We only use approximate location (city-level) and you can disable this feature at any time.

When does Clueless Clothing use information from third parties?

We may receive information from third-party services that help us provide our service:

  • Payment Processors: When you subscribe through Apple App Store or Google Play, they process your payment and provide us with subscription status and account information. We do not receive your full payment card details.
  • Weather Services: We use weather data services to provide weather-aware outfit recommendations based on your location. We only share approximate location data (city-level) with these services.
  • AI Service Providers: We may use third-party AI services to power our stylist features. Your conversations and wardrobe data may be processed by these services to provide recommendations, but they are contractually required to protect your data and use it only to provide services to us.
  • Analytics Services: We use analytics services to understand how the app is used and improve our service. These services collect anonymized usage data.

We do not collect information from social media websites unless you explicitly choose to share it with us. You control what information you share with Clueless Clothing.

Do we share the information we collect with third parties?

We do not sell your personal information. We may share your information in the following limited circumstances:

  • Service Providers: We work with trusted third-party service providers who help us operate our service, including:
    • Cloud hosting and data storage providers
    • AI service providers that power our stylist features
    • Weather data services for weather-aware recommendations
    • Analytics services (using anonymized data)
    • Customer support tools
    These providers are contractually required to protect your data and use it only to provide services to us.
  • Payment Processors: When you subscribe, Apple or Google processes your payment. We receive subscription status but not your payment card details.
  • Legal Requirements: We may disclose information if required by law, to respond to legal process, to protect our rights or the safety of users, or to prevent fraud or abuse.
  • Business Transfers: If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, but will remain subject to this Privacy Policy.

We do not share your wardrobe photos, outfit plans, or AI chat conversations with advertisers or marketing partners. Your personal style data remains private.

Where and when is information collected?

We collect information directly from you when you:

  • Create an account or sign in
  • Add photos of your clothing items to your wardrobe
  • Create or edit outfit plans
  • Chat with our AI stylist (Chi)
  • Request FitChecks or outfit feedback
  • Subscribe to premium features
  • Contact us for support
  • Enable location services for weather recommendations

We also automatically collect certain information when you use the app, such as usage analytics and device information, to help us improve the service.

How Do We Use The Information We Collect?

We use the information we collect to provide and improve our service:

  • To provide core features: Create and manage your digital wardrobe, generate weekly outfit plans, provide AI-powered styling recommendations, and deliver weather-aware outfit suggestions
  • To personalize your experience: Learn your style preferences, suggest outfits based on your wardrobe, and tailor recommendations to your needs and occasions
  • To provide AI stylist services: Process your conversations with Chi, answer styling questions, provide outfit feedback through FitChecks, and offer supportive guidance
  • To provide closet intelligence: Analyze your wardrobe usage, identify items you wear frequently or rarely, and help you understand your shopping patterns
  • To process subscriptions: Manage your subscription, process payments (handled by Apple or Google), and provide access to premium features
  • To improve our service: Understand how you use the app, identify bugs, improve performance, and develop new features
  • To communicate with you: Send important service updates, respond to support requests, and (with your consent) share product updates and tips
  • To ensure security: Protect your account, prevent fraud, and maintain the security of our service

How Do We Use Your Email Address?

We use your email address to:

  • Create and manage your account
  • Send important service updates and notifications
  • Respond to your support requests
  • Send you product updates and tips (you can opt out at any time)

We do not send unsolicited commercial emails. You can unsubscribe from marketing emails at any time by clicking the unsubscribe link in any email or by adjusting your preferences in the app settings. We will always send you important service-related communications (such as account security alerts) even if you opt out of marketing emails.

We do not use your email address for customer audience targeting on social media platforms without your explicit consent. Your email address is used primarily for account management and service communications.

How Long Do We Keep Your Information?

We keep your information only so long as we need it to provide Clueless Clothing to you and fulfill the purposes described in this policy. This is also the case for anyone that we share your information with and who carries out services on our behalf. When we no longer need to use your information and there is no need for us to keep it to comply with our legal or regulatory obligations, we'll either remove it from our systems or depersonalize it so that we can't identify you.

How We Handle Your Wardrobe Photos and AI Processing

Your wardrobe photos are private. Photos you upload of your clothing items are stored securely and are only used to:

  • Build and maintain your digital wardrobe
  • Generate outfit recommendations based on your actual clothing
  • Create composite outfit images (when you use this feature)
  • Provide AI-powered styling suggestions

We do not share your wardrobe photos with third parties except as necessary to provide AI services (such as generating outfit recommendations). AI service providers are contractually required to protect your data and use it only to provide services to us. Your photos are not used to train AI models for other purposes or shared with advertisers.

AI Chat Conversations: Your conversations with our AI stylist (Chi) are processed to provide you with styling advice and outfit feedback. These conversations may be processed by third-party AI services, but they are not used to train general-purpose AI models or shared with other users. You can delete your chat history at any time.

You can delete any wardrobe item, photo, or outfit plan at any time through the app. When you delete content, it will be removed from our active systems, though it may remain in backups for a limited time as described in our data retention policy.

How Do We Protect Your Information?

We implement a variety of security measures to maintain the safety of your personal information when you place an order or enter, submit, or access your personal information. We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our Payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) is never kept on file. We cannot, however, ensure or warrant the absolute security of any information you transmit to Clueless Clothing or guarantee that your information on the Service may not be accessed, disclosed, altered, or destroyed by a breach of any of our physical, technical, or managerial safeguards.

Could my information be transferred to other countries?

Clueless Clothing is incorporated in United States of America. Information collected via our app, through direct interactions with you, or from use of our help services may be transferred from time to time to our offices or personnel, or to third parties, located throughout the world, and may be viewed and hosted anywhere in the world, including countries that may not have laws of general applicability regulating the use and transfer of such data. To the fullest extent allowed by applicable law, by using any of the above, you voluntarily consent to the trans-border transfer and hosting of such information.

Is the information collected through the Clueless Clothing Service secure?

We take precautions to protect the security of your information. We have physical, electronic, and managerial procedures to help safeguard, prevent unauthorized access, maintain data security, and correctly use your information. However, neither people nor security systems are foolproof, including encryption systems. In addition, people can commit intentional crimes, make mistakes or fail to follow policies. Therefore, while we use reasonable efforts to protect your personal information, we cannot guarantee its absolute security. If applicable law imposes any non-disclaimable duty to protect your personal information, you agree that intentional misconduct will be the standards used to measure our compliance with that duty.

Can I update or correct my information?

The rights you have to request updates or corrections to the information Clueless Clothing collects depend on your relationship with Clueless Clothing. Personnel may update or correct their information as detailed in our internal company employment policies.

Customers have the right to request the restriction of certain uses and disclosures of personally identifiable information as follows. You can contact us in order to (1) update or correct your personally identifiable information, (2) change your preferences with respect to communications and other information you receive from us, or (3) delete the personally identifiable information maintained about you on our systems (subject to the following paragraph), by cancelling your account. Such updates, corrections, changes and deletions will have no effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion. To protect your privacy and security, we may take reasonable steps (such as requesting a unique password) to verify your identity before granting you profile access or making corrections. You are responsible for maintaining the secrecy of your unique password and account information at all times.

You should be aware that it is not technologically possible to remove each and every record of the information you have provided to us from our system. The need to back up our systems to protect information from inadvertent loss means that a copy of your information may exist in a non-erasable form that will be difficult or impossible for us to locate. Promptly after receiving your request, all personal information stored in databases we actively use, and other readily searchable media will be updated, corrected, changed or deleted, as appropriate, as soon as and to the extent reasonably and technically practicable.

You can update, delete, or request a copy of your information at any time through the app settings or by contacting us directly at info@clueless.clothing.

Personnel

If you are a Clueless Clothing worker or applicant, we collect information you voluntarily provide to us. We use the information collected for Human Resources purposes in order to administer benefits to workers and screen applicants.

You may contact us in order to (1) update or correct your information, (2) change your preferences with respect to communications and other information you receive from us, or (3) receive a record of the information we have relating to you. Such updates, corrections, changes and deletions will have no effect on other information that we maintain, or information that we have provided to third parties in accordance with this Privacy Policy prior to such update, correction, change or deletion.

Sale of Business

We reserve the right to transfer information to a third party in the event of a sale, merger or other transfer of all or substantially all of the assets of Clueless Clothing or any of its Corporate Affiliates (as defined herein), or that portion of Clueless Clothing or any of its Corporate Affiliates to which the Service relates, or in the event that we discontinue our business or file a petition or have filed against us a petition in bankruptcy, reorganization or similar proceeding, provided that the third party agrees to adhere to the terms of this Privacy Policy.

Affiliates

We may disclose information (including personal information) about you to our Corporate Affiliates. For purposes of this Privacy Policy, "Corporate Affiliate" means any person or entity which directly or indirectly controls, is controlled by or is under common control with Clueless Clothing, whether by ownership or otherwise. Any information relating to you that we provide to our Corporate Affiliates will be treated by those Corporate Affiliates in accordance with the terms of this Privacy Policy.

Governing Law

This Privacy Policy is governed by the laws of United States of America without regard to its conflict of laws provision. You consent to the exclusive jurisdiction of the courts in connection with any action or dispute arising between the parties under or in connection with this Privacy Policy except for those individuals who may have rights to make claims under Privacy Shield, or the Swiss-US framework.

The laws of United States of America, excluding its conflicts of law rules, shall govern this Agreement and your use of the app. Your use of the app may also be subject to other local, state, national, or international laws.

By using Clueless Clothing or contacting us directly, you signify your acceptance of this Privacy Policy. If you do not agree to this Privacy Policy, you should not engage with our app, or use our services. Continued use of the app, direct engagement with us, or following the posting of changes to this Privacy Policy that do not significantly affect the use or disclosure of your personal information will mean that you accept those changes.

Your Consent

We've updated our Privacy Policy to provide you with complete transparency into what is being set when you visit our site and how it's being used. By using our Clueless Clothing, registering an account, or making a purchase, you hereby consent to our Privacy Policy and agree to its terms.

Links to Other Websites

This Privacy Policy applies only to the Services. The Services may contain links to other websites not operated or controlled by Clueless Clothing. We are not responsible for the content, accuracy or opinions expressed in such websites, and such websites are not investigated, monitored or checked for accuracy or completeness by us. Please remember that when you use a link to go from the Services to another website, our Privacy Policy is no longer in effect. Your browsing and interaction on any other website, including those that have a link on our platform, is subject to that website's own rules and policies. Such third parties may use their own cookies or other methods to collect information about you.

Cookies

Clueless Clothing uses "Cookies" to identify the areas of our app that you have visited. A Cookie is a small piece of data stored on your computer or mobile device by your web browser. We use Cookies to enhance the performance and functionality of our app but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit the app as we would not be able to remember that you had logged in previously. Most web browsers can be set to disable the use of Cookies. However, if you disable Cookies, you may not be able to access functionality on our app correctly or at all. We never place Personally Identifiable Information in Cookies.

Blocking and disabling cookies and similar technologies

Wherever you're located you may also set your browser to block cookies and similar technologies, but this action may block our essential cookies and prevent our app from functioning properly, and you may not be able to fully utilize all of its features and services. You should also be aware that you may also lose some saved information (e.g. saved login details, site preferences) if you block cookies on your browser. Different browsers make different controls available to you. Disabling a cookie or category of cookie does not delete the cookie from your browser, you will need to do this yourself from within your browser, you should visit your browser's help menu for more information.

Remarketing Services

We do not currently use remarketing or retargeting services that track you across other websites. If we begin using such services in the future, we will update this Privacy Policy and provide you with options to opt out.

Payment Details

In respect to any credit card or other payment processing details you have provided us, we commit that this confidential information will be stored in the most secure manner possible.

Kids' Privacy

Clueless Clothing is not intended for children under the age of 13. We do not knowingly collect personally identifiable information from anyone under the age of 13. If you are a parent or guardian and you are aware that your child has provided us with personal data (including wardrobe photos or account information), please contact us at info@clueless.clothing. If we become aware that we have collected personal data from anyone under the age of 13 without verification of parental consent, we will take steps to remove that information from our servers and delete the account.

If you are between the ages of 13 and 18 (or the age of majority in your jurisdiction), you may use Clueless Clothing with the consent of a parent or guardian. By using the app, you represent that you have obtained such consent.

Changes To Our Privacy Policy

We may change our Service and policies, and we may need to make changes to this Privacy Policy so that they accurately reflect our Service and policies. Unless otherwise required by law, we will notify you (for example, through our Service) before we make changes to this Privacy Policy and give you an opportunity to review them before they go into effect. Then, if you continue to use the Service, you will be bound by the updated Privacy Policy. If you do not want to agree to this or any updated Privacy Policy, you can delete your account.

Third-Party Services

We may display, include or make available third-party content (including data, information, applications and other products services) or provide links to third-party websites or services ("Third- Party Services").

You acknowledge and agree that Clueless Clothing shall not be responsible for any Third-Party Services, including their accuracy, completeness, timeliness, validity, copyright compliance, legality, decency, quality or any other aspect thereof. Clueless Clothing does not assume and shall not have any liability or responsibility to you or any other person or entity for any Third-Party Services.

Third-Party Services and links thereto are provided solely as a convenience to you and you access and use them entirely at your own risk and subject to such third parties' terms and conditions.

Facebook Pixel

We do not currently use Facebook Pixel or similar advertising tracking pixels. If we begin using such tools in the future, we will update this Privacy Policy and provide you with information about how to opt out.

Tracking Technologies

Cookies

We use Cookies to enhance the performance and functionality of our platform but are non-essential to their use. However, without these cookies, certain functionality like videos may become unavailable or you would be required to enter your login details every time you visit the platform as we would not be able to remember that you had logged in previously.

Local Storage

Local Storage sometimes known as DOM storage, provides web apps with methods and protocols for storing client-side data. Web storage supports persistent data storage, similar to cookies but with a greatly enhanced capacity and no information stored in the HTTP request header.

Sessions

We use "Sessions" to identify the areas of our platform that you have visited. A Session is a small piece of data stored on your computer or mobile device by your web browser.

Information about General Data Protection Regulation (GDPR)

We may be collecting and using information from you if you are from the European Economic Area (EEA), and in this section of our Privacy Policy we are going to explain exactly how and why is this data collected, and how we maintain this data under protection from being replicated or used in the wrong way.

What is GDPR?

GDPR is an EU-wide privacy and data protection law that regulates how EU residents' data is protected by companies and enhances the control the EU residents have, over their personal data.

The GDPR is relevant to any globally operating company and not just the EU-based businesses and EU residents. Our customers' data is important irrespective of where they are located, which is why we have implemented GDPR controls as our baseline standard for all our operations worldwide.

What is personal data?

Any data that relates to an identifiable or identified individual. GDPR covers a broad spectrum of information that could be used on its own, or in combination with other pieces of information, to identify a person. Personal data extends beyond a person's name or email address. Some examples include financial information, political opinions, genetic data, biometric data, IP addresses, physical address, sexual orientation, and ethnicity.

The Data Protection Principles include requirements such as:

  • Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.
  • Personal data should only be collected to fulfil a specific purpose and it should only be used for that purpose. Organizations must specify why they need the personal data when they collect it.
  • Personal data should be held no longer than necessary to fulfil its purpose.
  • People covered by the GDPR have the right to access their own personal data. They can also request a copy of their data, and that their data be updated, deleted, restricted, or moved to another organization.

Why is GDPR important?

GDPR adds some new requirements regarding how companies should protect individuals' personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breach. Beyond these facts it's simply the right thing to do. At Clueless Clothing we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.

Individual Data Subject's Rights - Data Access, Portability and Deletion

We are committed to helping our customers meet the data subject rights requirements of GDPR. Clueless Clothing processes or stores all personal data in fully vetted, DPA compliant vendors. We do store all conversation and personal data for up to 6 years unless your account is deleted. In which case, we dispose of all data in accordance with our Terms of Service and Privacy Policy, but we will not hold it longer than 60 days.

We are aware that if you are working with EU customers, you need to be able to provide them with the ability to access, update, retrieve and remove personal data. We got you! We've been set up as self service from the start and have always given you access to your data and your customers data. Our customer support team is here for you to answer any questions you might have about working with the API.

California Residents

The California Consumer Privacy Act (CCPA) requires us to disclose categories of Personal Information we collect and how we use it, the categories of sources from whom we collect Personal Information, and the third parties with whom we share it, which we have explained above.

We are also required to communicate information about rights California residents have under California law. You may exercise the following rights:

  • Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information we collect, use, or share; (2) purposes for which categories of Personal Information are collected or used by us; (3) categories of sources from which we collect Personal Information; and (4) specific pieces of Personal Information we have collected about you.
  • Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.
  • Right to Delete. You may submit a verifiable request to close your account and we will delete Personal Information about you that we have collected.
  • Request that a business that sells a consumer's personal data, not sell the consumer's personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

We do not sell the Personal Information of our users.

For more information about these rights, please contact us.

California Online Privacy Protection Act (CalOPPA)

CalOPPA requires us to disclose categories of Personal Information we collect and how we use it, the categories of sources from whom we collect Personal Information, and the third parties with whom we share it, which we have explained above.

CalOPPA users have the following rights:

  • Right to Know and Access. You may submit a verifiable request for information regarding the: (1) categories of Personal Information we collect, use, or share; (2) purposes for which categories of Personal Information are collected or used by us; (3) categories of sources from which we collect Personal Information; and (4) specific pieces of Personal Information we have collected about you.
  • Right to Equal Service. We will not discriminate against you if you exercise your privacy rights.
  • Right to Delete. You may submit a verifiable request to close your account and we will delete Personal Information about you that we have collected.
  • Right to request that a business that sells a consumer's personal data, not sell the consumer's personal data.

If you make a request, we have one month to respond to you. If you would like to exercise any of these rights, please contact us.

We do not sell the Personal Information of our users.

For more information about these rights, please contact us.

Contact Us

Don't hesitate to contact us if you have any questions. Email us at info@clueless.clothing.